BERLIN — Five new business partnerships were launched between European companies and East African partners Friday at the Invest.EastAfrica! forum, signaling a push for...
The African Marketing Confederation identifies the core levers redesigning how brands are discovered and trusted across the continent through 2026.JOHANNESBURG — Marketing in Africa...
While Africa possesses vast hydrocarbon resources, decades of underdeveloped infrastructure continue to limit the economic potential of its oil and gas sector. In 2025,...
JOHANNESBURG — Black Friday has evolved from a simple imported sales event into a critical structural fixture in Africa’s commercial calendar, revealing key trends...
JOHANNESBURG — Le Club Marketing Avis+, the pan-regional marketing community developed by PVRM (Plus Value Research and Marketing), formally joined the African Marketing Confederation...