Vivo Energy Uganda, the company that distributes and markets Shell products in Uganda, has today unveiled its new Helix Premiumisation Campaign, themed “Unleash the Power.” The bold initiative is designed to strengthen brand equity, accelerate the adoption of Shell premium lubricants, and empower motorists with the confidence of superior engine performance with Shell Helix Ultra and Shell V-Power.
At the heart of the campaign are Shell Helix Ultra and Shell V-Power.
The Shell Helix Ultra range, designed with the Pure Plus Technology, are fully synthetic, top-tier motor oils that provide superior wear protection and performance proven to deliver more power, faster engine responsiveness and better fuel economy in modern engines. This is backed by Shell’s 18-year global supplier leadership as the number one lubricant supplier, Shell Helix, enables motorists to get the best out of their cars every day.
Shell Helix Ultra is trusted and recommended by other world leading original equipment manufacturers such as Mercedes, BMW, JASO (Japanese Automotive Standards Organisation), Volkswagen, Renault, Porsche, Chrysler, Fiat among others. Shell V-Power, on the other hand, delivers unbeatable protection against performance-robbing engine deposits to deliver more power, faster acceleration when you need it. Together, the two products are used and trusted globally by Ferrari in the F1 motorsport as technical partners, Hyundai and BMW M Motorsport. Shell Helix Ultra and Shell V-Power are redefining the role of premium lubricants and fuel in everyday driving.
Joanita Mukasa Menya, Managing Director of Vivo Energy Uganda, said: “Performance drives us to keep innovating and performance drives our customers to enjoy their journeys. Through this campaign, we are not only offering a powerful combination of Shell Helix Ultra motor and Shell V-Power oils, but we are also empowering motorists and mechanics to make informed choices to protect their car engines and enhance their driving experience.”
Francis Kayoki, Lubricants Sales Manager of Vivo Energy Uganda, added: “Our focus is on creating real value for our customers by offering products that meet the highest global standards. The campaign “Unleash the Power Within” is a step forward in elevating the lubricants market in Uganda, giving motorists access to the latest technology that not only protects their engines but also enhances performance and efficiency. This is how we translate our commitment to quality into everyday driving experiences for our customers.”
According to Rebecca Nassiwa, Brand Manager Lubricants of Vivo Energy Uganda: “We are turning market challenges into opportunities. We will engage with motorists and mechanics to educate on the importance of choosing the right lubricants and fuels while offering auto clinics at service stations where customers can service their cars with Shell Helix Ultra or fuel up 100k of Shell V-Power. Our customers simply need to send the unique code to 6688 for a chance to win various prizes ranging from electronics to merchandise and a fully paid holiday in Cape Town.”
Nassiwa added, “This campaign is built on the promise of unlocking the full potential of engines, while celebrating the pride drivers feel when their cars perform at their best. In partnership with CFAO and Victoria Motors Limited, we will also educate and train customers and mechanics on proper car servicing, maintenance, and the importance of using the right lubricants through Shell Auto Clinics across the country.”
Vivo Energy Uganda remains committed to delivering high-quality products and services that support local businesses, empower mechanics, and meet the evolving energy needs of Ugandan motorists.