Vivo Energy Uganda has officially launched its inspiring new campaign, “Ebyakabi Nze Abirina #SityaMbeera,” a powerful affirmation of confidence and resilience dedicated to every motorcyclist on Uganda’s roads. This campaign highlights two premium Shell products, Shell Advance motorcycle engine oil and Shell FuelSave, designed to help riders go further for less.
At the core of the campaign are the heroes, our ‘kapos’ (or Lords) of the streets who start their journeys before dawn, bravely face every road challenge, and fuel Uganda’s progress every day. Vivo Energy celebrates this spirit by providing innovative solutions tailored to meet the demanding needs of riders nationwide.
To participate, riders simply need to buy a pack of Shell Advance and send the unique code under the seal with their boda number plate to 6688. With this campaign, Vivo Energywill reward over 10,000 riders with assorted goodies to support their daily operations.
Shell Advance is a globally trusted motorcycle lubricant designed with active cleansing and superior formulation to offer complete protection for bike engines, even in the most challenging conditions, such as hot temperatures, dust, hilly terrain, and traffic jams. Shell Advance has also been endorsed by Italian sport bike manufacturer Ducati as a technical partner, developing into one of the most successful collaborations in the MotoGP world championships.
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Complementing this is Shell Fuel Save, powered by the breakthrough Dynaflex technology, which optimises fuel efficiency to give more mileage. This gives the riders real value for money with every kilometre covered, making journeys more economical without compromising performance of their motorcycles.
To support riders beyond quality products, Vivo Energy offers rapid oil change services for fast and reliable maintenance; a growing network of rider-friendly Shell stations across Uganda; and a loyalty programme that rewards customers for their trust and commitment.
“We understand the strength and determination of every rider who plays an important role in driving Uganda’s economy and connecting communities,” said Rebecca Nassiwa, Brand Manager – Lubricants at Vivo Energy Uganda.
“Through the “Ebyakabi Nze Abirina #SityaMbeera”campaign, we want to empower riders with the best products and services offered at Shell with dedicated service points, aexpert mechanic and fuelling points for boda boda riders and motorcyclists to get the best experience so they can take on every journey with confidence. Join us in celebrating the spirit of the Ugandan rider to outride anything with Shell Advance and Shell Fuel Save.”
Francis Kayoki, Lubricants Sales Manager at Vivo Energy Uganda shared that Shell Advance is a globally trusted motorcycle lubricant designed with active cleansing and superior formulation to offer complete protection for motorcycle engines even in the most challenging conditions such as hot temperatures, dust, hilly terrain, traffic jams and muddy paddles. Shell Advance has also been endorsed by Ducati as a technical partner that has developed into one of the most successful collaborations in the MotoGP world championships.
Geoffrey Elyanu, the Supply and Distribution Manager, represented the Vivo Energy Uganda’s Managing Director at the launch event. He emphasised the company’s dedication to continued growth, stating that “Ebyakabi Nze Abirina#SityaMbeera” is a promise that with Shell’s power combo, drivers hold the winning formula to keep moving strong, never to miss a moment, and to ride with peace of mind.
Vivo Energy Uganda remains committed to supporting local businesses and delivering quality products and services that meet the needs of communities across the country.
