Valentine’s Day is a day couples celebrate love, but this year was even more special as the day itself got a partner in V&A, Uganda’s Favourite Sherry.
Just like red roses have traditionally been synonymous with the day, V&A has also found a place in lovers’ hearts as the brand went all out to ensure this year’s celebrations were memorable.
From shoppers accompanying their roses with V&A at florists’ stalls, to finding a place in gift hampers, of course alongside roses and chocolates, to toasts at dinner tables and powering the biggest concert of the day, V&A was literally “yours to share”. It was the time of “awws” and “ahhs” as people shared love and positive energy with every sip.
V&A partnered with Geosteady Blackman, whose music is the soundtrack to the most intimate love moments, to host a massive Valentine’s Day concert at the Sheraton Hotel Gardens. Known for sensational love songs such as‘Sembera’, ‘Soulmate’ and ‘ With You’ among others, the combination of his melodious voice and the smooth taste of V&A was a recipe for goosebumps.
Many in the audience hadn’t paid the Shs100,000 entrance fee because V&A gave away tickets to couples who shared the most intimate love stories on social media.
But not everyone was at Sheraton, so V&A ensured lovers’ moments were special, wherever they chose to celebrate the day.
From entertainment spots like Climax Lounge in Makindye, Afro Bar in Kasangati, Drizzles Lounge in Bunga, Power King in Kasubi, to Vox Lounge in Nansana, V&A not only provided the sherry but also entertainment from musicians such as Daxx Vibes, Tracy Melon, plus the all-girl duo Kataleya and Kandle.
It was not just about Kampala; V&A made Valentine’s special for lovers across the country, including Mbarara, where glasses clinked with V&A toasts at a candlelit dinner at Lite Cottages.
The singles were not left out, as a partnership between Startimes and V&A is giving them a shot at true love with the third season of the Hello Mr. Right dating reality TV show, which was launched during the Valentine’s season.
The show will feature 12 confident, single women bold enough to seek love on national television. Each episode will have three eligible bachelors sharing who they are and what they do, hoping to find the right match to share their flair.
ALSO READ: Thapelo Mokoena Holds Masterclass for Ugandan Filmmakers Ahead of iKON Awards 2026
Rochart Kaweesa, the V&A Brand Manager, explained why they chose to celebrate love with their consumers. “As Uganda’s Favorite Sherry, we believe that love is meant to be celebrated and shared. This Valentine’s we chose to go above and beyond to elevate the experiences of our consumers in their most special moments.”
This Valentine’s season, V&A fostered special bonds and connections as love in all its forms was celebrated in both intimate and grand ways. It set the pace for V&A to be thought about in the same breadth as red roses and Valentine’s in years to come.
