MOSCOW — A delegation of Ugandan tour operators has secured more than 50 preliminary bookings from Russian travelers following a three-day push to pivot the country’s tourism strategy toward Eastern Europe.
The engagements took place at the Moscow International Travel & Tourism Exhibition (MITT), which concluded this week. The drive comes as Uganda seeks to diversify its source markets amid shifting global diplomatic and economic ties.
On the final day of the exhibition, staff from the Ugandan Embassy in Moscow used a display of traditional attire—including the Kanzu, Busuuti, and Karamojong Nakatukok—to draw prospective agents to the pavilion.
Ambassador Moses K. Kizige, Uganda’s head of mission, led a sideline workshop connecting 32 Ugandan operators with over 100 Russian travel firms. Embassy officials characterized the meetings as a move to translate diplomatic relations into direct commercial partnerships.
While the European and North American markets have traditionally dominated Uganda’s tourism sector, the government’s presence in Moscow signals a reinforced commitment to strengthening ties with Russia through private-sector support and cultural diplomacy.
