As digital marketing adapts to tighter budgets, increased AI use, and rising consumer expectations, 2025 brings both hurdles and possibilities. A recent Brandwatch report outlines key trends expected to influence the industry this year.
1. Unlikely Brand Partnerships
Brands are turning to unexpected collaborations to spark interest and reach wider audiences. Notable examples include CeraVe partnering with actor Michael Cera and e.l.f. teaming up with Liquid Death to launch a coffin-shaped makeup kit. These quirky alliances generate excitement and appeal to diverse customer groups. Brandwatch notes that 36% of marketers believe such collaborations will play a major role in 2025.
Tip: Use limited-edition items in these partnerships to drive engagement and trigger FOMO (fear of missing out).
2. Using AI Without Losing Authenticity
AI brings speed and convenience to marketing—but keeping interactions real is essential. In fact, 71% of marketers admit it’s difficult to integrate AI while preserving human connection. There’s rising concern about the impersonal nature of AI-generated content, underlining the importance of trust and relatability.
Tip: Use AI to support—not replace—human interaction. Train AI tools with enough context to deliver meaningful, personalized experiences.
3. Creative Impact at Live Events
More brands are turning to live, in-person experiences to build authentic relationships and create buzz. Over 60% of marketers say creative event marketing will be a key tactic in 2025. These events not only offer immersive engagement but also provide content for social sharing. Localized events alone have driven over 5.24 million mentions online this year.
Tip: Work with local influencers to promote events ahead of time and widen your reach.
Putting the Trends into Practice
- Blend, Don’t Replace: Add these trends into your current marketing plan rather than starting from scratch.
- Stay Flexible: The digital space changes quickly—adjust your strategies as new opportunities emerge.
- Track Performance: Use analytics tools to measure ROI and ensure your efforts connect with your audience.
For deeper insights, explore the full Brandwatch report: Digital Marketing Trends 2025. You can also meet the Brandwatch team at Stand 230 during the DMWF Global event on June 24–25.
