KAMPALA, UGANDA — Premier Distilleries Limited, a pioneer in the country’s alcoholic beverage industry, has launched a consumer rewards campaign to celebrate its 25th anniversary, offering customers a chance to win cash, motorcycles and other prizes.
The “Bikole Masavu” campaign, which runs from August through November, will give away over 500 million Ugandan shillings (approximately $134,000) worth of prizes to loyal customers. The promotion centers on the company’s flagship Coffee Flavored Vodka and Simba Gin.
Prizes include a grand cash prize of 50 million shillings (approximately $13,400), along with motorcycles, televisions and tuk tuks. Customers can participate by purchasing a 200ml bottle of either beverage and checking under the cap for a unique code to text to 6688.
Soma Rushi, the company’s managing director, said the promotion is a way of “giving back to the everyday Ugandan” with “functional prizes they can actually use to improve their livelihoods.”
Singers Feffe Bussi and Karole Kasita have been named campaign ambassadors. The company said the promotion also seeks to raise awareness about the dangers of illicit products by reinforcing the message that “only the real bottle gives real rewards.”
