Uganda is gearing up to support the Uganda Cranes with a bold, fan-first campaign powered by three leading brands: Nile Special, MultiChoice Uganda, and MTN MoMo.
The campaign was officially launched at the Nile Breweries Head Offices in Luzira, marking the start of a nationwide movement to rally fans behind the Uganda Cranes as they head to Morocco for Africa’s biggest football tournament.
This will be Uganda’s eighth qualification, and it will rekindle the passion that has defined the team’s historic journey from the legendary 1978 run, where they finished as runners-up losing to hosts Ghana in the finals, to the vibrancy of the 2017 and 2019 appearances.
Nile Breweries, through its flagship brand Nile Special, reaffirmed its long-standing commitment to the national team, building on iconic campaigns from the past such as Cranes Na Mutima to mobilise nationwide belief in the Cranes.
The initiative combines Nile Special’s limited-edition “One Nation, One team, One Beer” jersey and exciting fan activations with MultiChoice Uganda’s premium Africa Cup of Nations broadcasts and nationwide watch parties, while MTN MoMo will ensure seamless digital payments at all viewing events. Together, these brands are creating a unified experience that celebrates football, culture, and national pride.
“As the home of African football, MultiChoice Uganda is proud to partner for this national celebration,” said Colin Asiimwe, Head of Marketing, MultiChoice Uganda.
“AFCON is more than a tournament; it is a cultural moment that brings Ugandans together. Our role is to ensure fans experience every match in the best possible way through premium broadcasts on SuperSport and vibrant watch parties hosted jointly by MultiChoice Uganda and Nile Special, and supported by MTN MoMo across the country.
For those who cannot make it to the watch parties, we have made it easy to get connected at home. Pay 25,000 UGX for a DStv decoder or 19,000 UGX.
Nile Special unveiled the centrepiece of this campaign, the limited-edition Uganda Cranes Fans’ Jersey, designed to symbolise unity and pride. Fans who purchase a Nile Special four-pack or bucket can take part in the “Penalty for Pride” challenge for a chance to win the jersey instantly.
“This jersey is more than match day fashion; it is a national statement,” said Eric Malinga, Brand Manager, Nile Special.
“We designed it to carry the identities and pride of Ugandans everywhere, from Kampala to Gulu, Fort Portal to Arua. Football is emotional and communal, and this activation will let fans feel the thrill of the game. When you hit that target and win the jersey, the moment becomes unforgettable. And even if you miss, Nile Special will still celebrate you with other merchandise. Every fan will walk away a winner.”
MTN MoMo joins the partnership to make the fan experience seamless and stress-free. “Football brings people together, and our role is to make the experience smooth,” said John Paul Okwi, Manager, Sponsorships and Events, MTN.
“With MTN MoMo powering payments at the watch parties, fans can focus on what matters, cheering for the Cranes. Whether it is buying food, drinks, or merchandise, we are ensuring convenience and security for every transaction. We are proud to collaborate with Nile Special and MultiChoice Uganda to deliver a world-class experience for Ugandans who will not be able to travel to Morocco.”
Fans can expect nationwide watch parties hosted by Nile Special, MultiChoice Uganda, and MTN MoMo, premium match coverage on SuperSport, and interactive experiences that celebrate Uganda’s return to Africa’s biggest football stage. The campaign also reinforces a strong anti-piracy message: watch the right way to protect Ugandan talent and keep the industry thriving.
