KAMPALA, Uganda — Pearl Bank, the financial institution formerly known as PostBank Uganda, has centered its new corporate identity on a mission to expand financial inclusion across the country.
The bank recently concluded its Pearl Santa festive campaign, an initiative designed to introduce its new brand to the public following regulatory approval from the Bank of Uganda. Officials said the transition is more than a name change, representing a commitment to fostering prosperity through entrepreneurship and sustainable financial services.
Priscilla Akora, head of marketing and communications at Pearl Bank, said the rebranding marks a renewed promise to serve customers better. She noted that the bank’s new primary color, purple, was integrated into the holiday campaign to help customers identify with the evolving brand.
The campaign, which began Dec. 4 at the Kampala head office, included visits to branches in the central business district as well as regional activations in northern, eastern and western Uganda. The outreach concluded on Dec. 23 with a final event at the Nansana branch and courtesy visits to major media organizations, including Nation Media, Vision Group and Next Media.
By welcoming Pearl Santa into our branches, we are putting a face to our appreciation as well as creating moments of human connection, Akora said.
The bank’s leadership emphasized that this first major engagement under the Pearl Bank name reflects an objective to improve customer experience through intentional, personal relationships. The institution continues to operate under its goals of driving financial inclusion and stimulating service-led entrepreneurship for Ugandans.
