Absa Supports SME Growth at BNI Uganda Convention

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The Absa Team flanked by BNI Founder, Diana Kibuuka & BNI Global Master Trainer, Muraili Srinivasan

KAMPALA, Uganda – More than 430 business leaders from seven countries gathered at the 4th BNI East African Convention, where Absa Uganda affirmed its commitment to supporting small and medium-sized enterprises.

The two-day event, held at Speke Resort Munyonyo, drew attendees from Uganda, Kenya, Tanzania, Mauritius, the United Arab Emirates, Taiwan, and India. The theme of the convention was “Beyond Borders: A Legacy of Collaboration, Growth, and Impact.”

As the regional networking body celebrated its 10th anniversary, a central message highlighted Uganda’s growing role in regional and global trade. The country’s merchandise exports saw a 26% increase, rising to $9.3 billion in the 12 months leading up to March 2025.

Absa Uganda, a key partner, used the platform to promote its revamped Absa Business Club, which provides resources and networking opportunities for SMEs. Moses Rutahigwa, Absa’s Retail and Business Banking Director, emphasized the bank’s dedication to the sector, noting that SMEs contribute 90% to Uganda’s private sector and more than 80% to the country’s gross domestic product.

“At Absa, we believe that every journey is unique and every story matters,” Rutahigwa said. “Our club is one of our engines to grow these stories as we offer SMEs the tools, networks and resources to thrive in Uganda’s fast-changing economy and beyond.”

The Absa Business Club is built on four pillars: strategic networking; expert advisory and training; tailored financial and non-financial services; and access to regional and global markets. The bank has partnered with organizations like Uganda Airlines, Grant Thornton Uganda, Prudential Uganda, DHL, and Enterprise Uganda to deliver these services.

Diana Ninsiima Kibuuka, BNI Uganda’s National Director, spoke about the organization’s growth. “From a humble start of four members to a network of over 600 businesses, our journey has been proof that when we work together, we go further,” Kibuuka said. “This convention reflects not just our growth, but our commitment to expanding opportunities across borders.”

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